NIKE: PLAY LIKE YOU OWN IT

PROJECT

Music licensing and soundtrack integration for Nike's Play Like You Own It branded campaign.

CLIENT

Nike

SERVICES PROVIDED

Music Production • Composition • Sync Licensing

DESCRIPTION

Provided the featured soundtrack for Nike's Play Like You Own It campaign, with the original song I Own It serving as a central creative element within the spot. The track's themes of confidence, ambition, and self-belief closely aligned with the campaign's messaging, helping reinforce the connection between audio and brand narrative. Featured alongside professional athletes in a long-form branded content piece, the music contributed to the campaign's energy, pacing, and emotional impact while supporting Nike's broader storytelling objectives across digital and promotional channels.